CINDERELA New Circular Economy Business Model for More Sustainable Urban Construction

The CINDERELA project aims to develop a new Circular Economy Business Model (CEBM) for the use of secondary raw materials (SRM) in urban areas. Our business model will connect different industries, the construction sector, municipal services, decision makers and the general public with the support of CinderOSS. This “One-Stop-Shop” service is articulated as (i) an on-line ICT platform for tracking and modelling the urban waste-to-product flows, (ii) on-line marketing and sharing information along the value chain (iii) production and marketing of SRM based construction products and (iv) building with SRM based construction products supported by building information modelling (BIM).

Different streams of waste will be exploited in the project, i.e. construction and demolition waste, industrial waste, municipal and commercial waste and sewage sludge, most of them being currently landfilled and/or incinerated. Their suitability for the use as building materials will be demonstrated through large-scale demonstration activities in Slovenia, Croatia and Spain, while the ICT platform will be validated in Slovenia, Croatia, Spain, Poland, Italy and The Netherlands. The project will contribute to a 20% reduction of environmental impacts along the value and supply chain, reducing virgin material exploitation by converting waste to products. The sustainability of the CEBM will be proven with an environmental, economic and social lifetime assessment (LCA, LCC and S-LCA).